Want to experience the best Broadway has to offer at a steal? Now, you have the opportunity to do just that — with Broadway Week. During Broadway Week, theater producers offer two-for-one tickets to some of the best shows of the season, including several Tony Award winners. Since its launch in 2011, the program has dispensed more than a million tickets to over 150 unique production titles. This year, the event falls in September and, contrary to what the name might suggest, will run for two weeks between September 3rd and the 16th.
This event is clearly a winning deal for theater-going New Yorkers — but it’s a boon for those in the industry, as well. During the start of the fall season, theater attendance and sales typically begin to drop, slowing business for Broadway and, by extension, the restaurants and businesses in the surrounding area. To combat the downturn, the city’s marketing, tourism, and partnership branch, NYC & Company, bands together with the Broadway League to put on Broadway Week and counteract the downturn in business. The result? New Yorkers have a low-cost opportunity to enjoy a fantastic theatrical performance — and they can attend knowing that they are helping Broadway thrive during its slowest season.
There are some caveats to the event. For instance, while the vast majority of shows participate in the promotion, certain hit plays may choose not to take part. Hamilton, for example, isn’t on the roster for cut-price tickets this year. Attendees will also need to buy at least two tickets to take advantage of the promotion. Each will be issued at 50% of its original price, plus applicable taxes and fees.
That said, given that producers typically use Broadway Week to fill the seats that tend to be more difficult to sell — the mezzanines, balconies, side sections, etc. — those who purchase tickets through the program probably won’t be getting the best seats in the house. However, interested theater-goers do have the option to buy upgraded tickets. These passes will include seat options that are either closer to the stage or have a better view than those available in the general pool. Upgraded tickets are more expensive; purchasers will not only need to put in a flat $30 fee to access the higher-quality options but also pay 50% of the original starting price of the seat. This typically isn’t quite as much of a steal as the general pool tickets, given that upgraded seats tend to be more expensive from the get-go.
But whatever seats or price tag you opt for, one point is for sure — you don’t want this opportunity to pass you by! Some crowd favorites such as The Lion King and Dear Evan Hansen are already entirely sold out. However, tickets to other great plays are still on the market, including those to 2019 Tony Award winners Ain’t Too Proud – The Life and Times of the Temptations, Oklahoma!, and Tootsie. Passes for kid-friendly favorites like Aladdin, Frozen, and The Phantom of the Opera are also still available for purchase.
You can browse and book tickets by visiting NYC Broadway Week’s event listing on NYC Go. In the meantime, here’s a list of all the shows you could be enjoying during this season’s promotion — don’t forget to check out special pre-theater menus at restaurants near Broadway before you go! Want tips on where to go before the show? Check out our blog on NYC’s Most Exclusive Restaurants!
2019 Season Shows:
Ain’t Too Proud – The Life and Times of the Temptations
Beautiful: The Carole King Musical
The Book of Mormon
Come from Away
Derren Brown: Secret
The Great Society
Harry Potter and the Cursed Child
The Height of the Storm
The Phantom of the Opera
Sea Wall/A Life
The Sound Inside