New York City… you come for the sights, but you stay for the desserts. With each borough teeming with a variety of cultures, cuisines, and surprises, New York-style cheesecake is just the beginning of what the Big Apple has to delight your palate.
Visitors and residents alike have long flocked to new “novelty” dessert spots, even and especially if it means waiting in a long line for a sugary fix. Remember the cronut, that legendary croissant-donut hybrid? You can now preorder them and skip the line. But cronuts are so 2013, and while the flaky goodness is still recommended, there are other fish in the sea.
Here are a few other delicious novelty desserts you can find in New York City. Given their nature, we advise that you practice moderation. Or not. It’s your mouth!
Boozy Ice Cream at Tipsy Scoop
Deciding between drinks and desserts can be difficult, while opting for both comes off as a bit excessive. The solution? Boozy ice cream. At Tipsy Scoop, New York’s first ice cream “barlour” so to speak, has opened in Kips Bay. The best part? Their treats, spiked to just over 5% alcohol, can actually get you buzzed. Enjoy flavors like Mango Margarita and Strawberry White Sangria Sorbet, and don’t forget your ID.
Rainbow Crepe Cake at Dek Sen
Besides the Statue of Liberty, crepes may just be France’s best gift to New York. What you might not know is that crepes are also a staple dessert in Thailand, and that Dek Sen, a restaurant in Elmhurst, Queens, sells a 20-layer rainbow crepe cake with seams of whipped cream. For New Yorkers sick and tired of Starbucks’ basic Unicorn Frappuccinos, here’s a colorful alternative for your ROY-G-BIV-fix.
Decedent Rice Pudding at Rice to Riches
Ice cream is ubiquitous, but rice pudding? Now that’s a way to pack flavor without a brain freeze. There are several rice pudding parlours in New York City, one of which is Rice to Riches in Nolita. The parlour offers delightful flavors such as “Almond Shmalmond” and “Sex Drugs and Rocky Road,” which are not only vegan, but can be shipped overnight.
Cookie Dough Confections at DO
If you’ve ever binged on cookie dough, you’ve known true bliss and risk: after all, raw eggs aren’t usually your friend. The West Village’s DO, Cookie Dough Confections offers the bliss without the risk by subbing eggs with pasteurized egg product, eliminating any risk of bacteria. Enjoy straight-up, unbaked cookie dough, ice cream sandwiches, cookie dough milkshakes, or any number of baked and unbaked products.
Raindrop Cake by Darren Wong
Last year at Brooklyn’s Smorgasburg, Darren Wong’s incredible Raindrop Cake became a cult sensation, and we’re thrilled to say its back this year. Based on a Japanese dish called Mizu Shingen, the gelatinous creation is clear, vegan, refreshing, highly-photogenic, and with the help of some ube (purple yam), a whole new hue.
Ice Cream Rolls from 10 Below
Located in Chinatown, 10 Below is New York’s first establishment to serve Thai-inspired ice cream rolls. Watch as your ice cream is crafted with fresh ingredients right before your eyes as ingredients are poured, mixed, and rolled on a cold plate. Enjoy flavors ranging from fresh avocado to thai iced tea flavor, rolled up for your pleasure beneath unlimited toppings.
Want to combine your sophisticated affinity for natural history with your childish love of sleepovers and Ben Stiller flics? New York City’s American Museum of Natural History has a solution for adults hankering to bunk beneath the blue whale: a Night at the Museum sleepover series, which has officially returned this spring.
2017 won’t be the first year the AMoNH lets grown-ups stay overnight in the historic museum for a night to remember. This year will be the fourth to celebrate this swanky tradition, but could be the spookiest yet considering the museum’s current Mummies exhibit. Scared of sarcophagi at night? Rest assured that if the museum’s contents were to come to life, the dinosaurs would probably get you first anyway.
As always, the grown-up iteration is classy affair for 21+ adults only. Imagine this: the night begins with a champagne reception and music by the acclaimed 12th Night Jazz Trio in the Theodore Roosevelt Memorial Hall. Guests are free to roam the floor to view dinosaurs, exotic mammals, and more by night and without the usual pack of kids pressing their noses to the glass. Though with champagne in the mix, we can’t guarantee adults won’t do the same.
A delicious buffet dinner along with wine and beer will also be enjoyed by nocturnal explorers, along with a fossil factfinder tour by flashlight and, bringing literal life to the museum, a live-animal special exhibition. After a nighttime snack, cots are provided for a gentle slumber beneath the 94-foot blue whale in the Milstein Hall of Ocean Life. In the morning, you’ll get a light breakfast snack and memories to last a lifetime.
If this sounds too good to be true, you won’t be surprised that the experience comes with a somewhat-hefty price tag. Members pay $300 for admission, non-members pay $350. For some, this may be a big ask—but if you think about all that’s included (food, drinks, museum activities, boarding), plus the fact that proceeds help support the museum, for those who can afford it the benefits are clear.
The first sleepover took place on May 5, and the next will go down on June 30th. For adventurers with disposable incomes who don’t fear the dark, purchase tickets here.
The history of tattoos – particularly in a city as creative and cosmopolitan as New York – is as colorful as the epidermal artwork itself. As The New York Times notes, denizens of New York are surrounded by advertising, so how could they resist using their own skin as a form of expression?
But tattoos have been inked for centuries – even millennia – all over the world. There is evidence of Native Americans bearing marks upon their skin: “’Indigenous people of North America pricked or scratched the skin with sharpened bones, branches, or needles, then rubbed soot or crushed minerals into the wound as pigment.’” According to Time, “in the mid-18th century, Native American women tattooed themselves to alleviate toothaches and arthritis, similar to acupuncture.” A set of mezzotint portraits titled “The Four Indian Kings” depicts tattooed Mohawk and Mohican leaders circa 1710.
During that century, the word “tattoo” was derived from Captain James Cook’s voyage in the South Pacific, where he encountered Polynesian tribes bearing marks upon their skin. According to the Village Voice, the famous explorer “first introduced the Tahitian word tautau to England.” Cook’s crew also picked up souvenirs from their travels, which they carried back West.
Sailors began to request tattoos signifying important events, like ship names, birth dates, or milestones, “to mark the first time they crossed the equator or rounded Cape Horn or the Arctic Circle. […]The common anchor tattoo was meant to signify stability and to safeguard them from drowning […].” Apparently, the red star logo of Macy’s department store was inspired by the founder’s tattoo, from his days working on a whaling ship.
Tattoo shops catering to maritimers shared space with barbershops, initially in the Financial District, then in the Bowery. Barbers have a history of practicing surgery as well as cutting hair, hence the traditional striped barber pole. According to Untapped Cities, “these storefront ornaments reflected the common belief that hair cutters were “doctors” of the days (blue – veins, red – blood, white – bandages).”
Sailors are in great part responsible for the spread of tattoos, which eventually attained social cachet. The New York elite inked their skin once the practice was made fashionable by British royalty: “Britain’s Prince of Wales (later King Edward VII) had gotten body art during an 1862 trip to Jerusalem, while his sons Prince Albert and Prince George (future King George V) got dragons inked in Japan by Hori Chyo, an artist known as ‘the Shakespeare of tattooing.’”
Tattoos were also a practical necessity. During the Civil War, they took the place of dog tags. In the mid-19th century, professional tattoo artist Martin Hildebrandt inscribed thousands of soldiers – both Union and Confederate – with their names, so that if they fell, their bodies could be correctly identified. Hildebrandt made his shop permanent in the Lower East Side, where tattoos continued to be relevant. In New York, “the first electric rotary tattoo machine was invented in 1891, inspired by Thomas Edison’s electric pen,” by Samuel O’Reilly, and was later improved by Charles Wagner. The practicality of tattoos was again demonstrated in the 1930s, when Social Security numbers were first administered, and people needed help retaining their numbers.
One of Martin Hildebrandt’s best clients was a woman: Nora Hildebrandt showed off over 300 tattoos in the Barnum & Bailey Circus during the late 19th century. Other women eventually owned their own tattoo shops. Mildred “Millie” Hull was the first, opening the Tattoo Emporium in the Bowery in the 1930s. Millie started as a burlesque dancer, and made her appearance all the more exotic by acquiring a number of tattoos, earning the nickname the “‘tattooed lady.’”
Betty Broadbent was almost crowned queen of a beauty pageant at the 1939 World’s Fair in New York, giving female tattoos a broader platform. While Betty was one of the most photographed tattooed women at the time, she was not nearly in the minority. “The New York World, reports the Historical Society, placed the percentage of fashionable NYC ladies who were inked at the turn of the century around three-quarters.” Tattoo artists made house calls to accommodate the popularity of tattoos among women. Winston Churchill’s mother reportedly had a wrist tattoo, easily concealed by bracelets.
Despite its popularity with both women and men, the tattoo industry suffered a setback when in 1961, the New York City Health Department instituted a ban on the practice. Tattoos were blamed for “an alleged series of blood-borne Hepatitis-B cases linked to Coney Island tattoo parlors in the late 1950s.” However, according to Gothamist, other reasons may have weighed on the decision: “members of the public recall other motivations for the ban, including the mayor’s desire to clean up the city in preparation for the 1964 World’s Fair, a city health inspector’s personal vendetta against one of the Bowery tattooers, and even a scare regarding contaminated shell fish.”
The ban simply drove the tattoo business underground. Artists opened up shop in apartments and arranged signals in case of a raid, as with Prohibition. Tattoo parlors operated illegally in the 70s, like Mike Bakaty’s famous Fineline, considered the oldest tattoo shop in New York. Mayor Giuliani ended the ban in 1997, but tattoos had never really left New York, and the art had only become more international.
To learn more about the history of tattoos and the special role New York played in their popularity, check out the exhibit “Tattooed New York” at the New York Historical Society. Or visit the South Street Seaport Museum to learn about “the most tattooed man in America”: “The Original Gus Wagner: The Maritime Roots of Modern Tattoo.”
New York City is a beautiful, historic city with some of the most lovely and desirable neighborhoods in the country. But the Big Apple also has a ghost problem. In the always-desirable New York housing market, behavior at each end of the economic spectrum illustrates why New Yorkers looking for a place to live can face considerable difficulties.
First up: Ghost apartments. Not literally haunted, ghost apartments are units that are owned by a wealthy person (or a shell company) that, for the most part, remain unoccupied.
Why is this a concern? There are multiple reasons but, primarily, it’s the hidden costs associated with the empty apartments that contribute to the overall housing challenges in New York. Starting with the most obvious impact—there’s no one living in the apartment. That means that a costly piece of real estate has been purchased or rented, but no money is flowing into the economy on that street. If no one lives in the apartment, there is no one shopping at the corner store, eating out, joining the neighborhood gym or even grabbing the occasional cup of coffee.
The math is pretty simple. Fewer housing units mean fewer people, less foot traffic, and not as much need for local goods and services.
There’s a second major impact on the housing economy when wealthier residents rent an apartment, rather than purchasing a single-family home—taxes. Single-family homes in New York are taxed at a higher rate and produce more tax revenue than a single rental unit generates.
Finally, there’s the cost to the average New Yorker—time. When “ghost apartments” become common, residents may move further away from their place of employment, or areas that are familiar socially. Walking is replaced by long commutes, and employers have less ability to hire hyper-locally.
So, what’s an average New Yorker to do?
Some choose to go off the books and become ghost tenants, another not-so-supernatural phenomenon. Ghost tenants are people (adults) living in an apartment without being on the lease, or having any formal status as a tenant. According to a 2016 article in Slate, which focuses on public housing, “Although 400,000 people officially live in New York City’s traditional public housing units, it’s estimated that as many as 100,000 to 200,000 more reside there secretly.”
The market rate for a one-bedroom apartment in New York, in 2015, was $3,100. In the Slate article, the Ghost Tenant “Gigi” was sharing a mid-town apartment, with her parents, in a public housing project that rented for under $1,000.
If “caught” the whole family can be evicted from public housing. In both public and privately owned buildings, more tenants mean more wear-and-tear on facilities which can lead to hazardous or unpleasant living conditions. At best, the rent will increase based on the income that’s brought to the household by the ghost tenant, which is hardly helpful in reversing the problem.
Then there are communication and safety concerns. If a ghost tenant has a P.O. box and no official street address, they are harder to find, by, say, a school or employer, if needed. If there’s a problem in the building—a gas leak, a fire–emergency responders won’t know to look for the ghost tenant.
When it comes to real estate, it’s best kept balanced and affordable when the appropriate amount of tenants live in an apartment, and when the owners of said apartments actually live there. But eradicating these ghosts is easier said than done, and productive solutions remain few and far between.
It’s clear that ghost apartments and ghost tenants are part of the New York real estate landscape, and one the Ghost Busters can’t solve. These issues, present on both ends of the economic spectrum, must be addressed by developers focusing on building, refurbishing, and maintaining housing units that are affordable by the average New Yorker who lives in the wonderful city so many call home.
When one door closes, another opens, and though this is not always the case for bookstores, the adage is holding true in Cobble Hill—to some extent, anyway.
The Brooklyn neighborhood recently suffered the news that BookCourt, a Cobble Hill staple, would be closing after 35 years in business when its owners retire at the end of the year. This news came not long after the neighborhood’s chaotic but lovable bookstore, aptly called Community Bookstore, was cleared of its unkempt stacks.
Luckily, another independent bookstore is in the works, and in a world where it sometimes seems bookstores big and small are losing business, it will be a welcome addition.
The new store, called “Books Are Magic,” is set to open on or around May 1. While the name may seem a little trite, most bibliophiles can agree that books are magic (if not actually, then certainly metaphorically). The new store is a business venture by Emma Straub, author of novels such as Modern Lovers and The Vacationers, and a former employee of BookCourt. According to her website, “A neighborhood without an independent bookstore is a body without a heart. And so we’re building a new heart.”
The store will be located on 225 Smith Street between Butler and Douglas, not far from BookCourt’s old location. As she’s been preparing for the opening, Emma has shared her journey on social media and with the press. She’s even hinted at collaborations with neighbors including Warby Parker and the cheese shop Stinky Brooklyn. Books, glasses, and cheese? Sounds like Brooklyn alright.
One independent bookstore replacing two may not be ideal for residents used to having their choice of store, and the “two out, one in” is annoyingly reminiscent of the Trump Administration’s regulation policy. With Barnes & Noble just a short walk down Court Street, too, it seems the community’s dedication to books (or magic, if you will) will live on.
And who knows? Maybe another overstuffed literary treasure trove will pop up to fill the hole left by Community Bookstore, too. Stranger things have happened in Brooklyn.
New York is finally starting to thaw out from a nasty, wet, snowy winter. The days of warm afternoons and late sunsets are upon us again, and that means that plenty of fun happenings are taking place, whatever you’re into. Here are some exciting events where you can best take advantage of the turn of the season.
Governor’s Ball Music Festival
For the young and the young at heart, there’s nothing like an outdoor music festival to make the best of the warm weather. This year’s Governor’s Ball (June 2-4) boasts a star-studded lineup with headliners including the red-hot Chance the Rapper, perennial indie favorites Phoenix, and the return of 90s rock legends Tool to the NYC area after 11 years. Not to mention an undercard of over 60 bands representing every genre from dance-pop to experimental hip-hop, rock and soul. Single-day tickets are available too if you don’t feel like making a weekend of it.
Hanami Cherry Blossom Festival
Long a favorite destination for Brooklynites, the Brooklyn Botanic Garden pulls out all the stops at their yearly Sakura Matsuri Cherry Blossom Festival (April 29-30). The stunning cherry blossoms promise to be in full glorious bloom while you stroll through the picturesque grounds taking it all in. The Festival also includes several exhibitions of historic Japanese culture including Taiko drummers, samurai sword displays, a Japanese tea room, and art gallery. There’s also a flea market so you can take a little bit of the celebration home with you.
Affordable Art Fair
Whether you want to pick up something to class up your apartment or just enjoy the scenery, the Affordable Art Fair (March 29-April 2) has something you’ll enjoy. Over 70 artists from Buenos Aires to Tokyo will be there to exhibit their works, with prices a touch cheaper than the usual art-world fare. Even if you’re not the type to drop more than $100 on some museum-quality artwork, feel free to grab a cocktail and take a stroll through the gallery. At $18 a ticket, it’s cheaper than a trip to MoMA. Workshops for kids are also available, so feel free to bring the whole family.
Five Boro Craft Beer Fest
The NYC craft beer scene is one of the most robust in the country, and the vendors at the Five Boro Craft Beer Fest (May 12) will be more than happy to show you why. Beer mavens from local breweries ranging from the renowned Brooklyn Brewery to up and comers like Long Island City’s Big Alice Brewing will be at the Bushwick fest to meet and greet and, most importantly, imbibe. All-you-can-drink 2 ounce tastings, a home brew contest, and live music make this an event no beer lover will be willing to skip.
NYC Taste of the Nation
If you’re looking to give back a little while you enjoy yourself, you can indulge while helping a great cause at NYC Taste of the Nation (April 24). Benefitting No Kid Hungry, a national charity devoted to ending childhood hunger, this festival brings together over 50 chefs and bartenders to curate a wide-ranging culinary experience. Sample different dishes as well as unique attractions like the Candy Carnival and Donut Derby. You won’t leave hungry, and your ticket will help ensure that kids around the city won’t be, either.
Some real estate professionals say there’s no doubt north is the way to go.
With only Manhattan separating them, is it time for the Bronx to admit that it has more in common with Brooklyn than previously thought?
According to some real estate professionals, the answer is a resounding yes. Even if the idea of the Bronx being a great place to live or invest raises eyebrows from hipsters to former-hippies now comfortable in their Manhattan apartments.
Consider this bit of history. When the Sex and the City character, Miranda, announced she was moving to Brooklyn the idea was so abhorrent to Manhattanites that the New York Post ran an article listing all the (real-life!) hip spots that Carrie and Miranda could frequent.
Now, only a decade later, Brooklyn’s average rent for a one-bedroom apartment runs between $1,600 and $2,900, depending on the neighborhood. It costs about $790,000 on average to buy a home, and well into the millions in trendier neighborhoods.
What’s a dedicated middle-class New Yorker to do?
Manhattan? Probably not with rents running $3,000 and buying about a $2 million endeavor.
It may be time to head north.
First, there’s the basic premise that Brooklyn prices are continuing to go up, so the Bronx is a more affordable option given the average rent of $1,200/month.
But consider the other benefits of the Bronx, like great transportation. The subway and other public transportation options are excellent—and traveling from midtown to the south Bronx is a fairly short commute.
For example, it’s only a 24-minute subway ride from Radio City Music Hall to Yankee Stadium. The residential areas just north of the stadium are considered up-and-coming, and affordable, according to multiple sources.
If driving is a must, it’s actually possible in the Bronx. I-87 along the west side of the borough is far easier to navigate than, say, the lower east side or Time’s Square.
For the more green-minded commuters, the recent opening of the historic High Bridge (New York’s oldest standing bridge, originally used to transport water from the Croton River to New York) offers a quick, convenient pedestrian and bicycle route from Highbridge to Upper Manhattan.
Not only are the rents in the neighborhood still reasonable, but the apartments are often in renovated historic buildings, originally constructed in the 1920s and 1930s.
For even more gorgeous, historic, architecture the buildings along the 5-mile stretch of the Grand Concourse are an excellent option. While this area, originally inspired in the early 1900s by the Champs-Elysees in Paris, fell into considerable disrepair in the 1970s and ‘80s, an $18 million restoration and landscaping initiative in 2008 revitalized the neighborhood.
Further north still is Fordham Heights, which is flanked by both the Bronx Zoo and the New York Botanical Garden, and much more affordable than the real estate near Central Park.
Continuing north (no worries, not Niagra Falls!) recent re-zoning along Webster Avenue has created spaces now open to residential development that is working and middle-class friendly.
While these areas are not all a short commute to the culture and delights of Manhattan, they are still within close enough proximity (about an hour on public transportation) for trips into the city, business meetings, or even daily commutes.
Plus, culture and great food is already a part of the Bronx! In addition to the Zoo and the Garden, multiple colleges and universities offer music, dance and theatrical events.
The food scene? Solid—and growing.
Many New Yorkers believe that the Bronx is home to “real” Little Italy. Practically disdainful of catering to tourists, Arthur Avenue in the Belmont Neighborhood is still lined with Italian shops, markets and restaurants that have been there since Italian immigrants settled the neighborhood in the 1950s.
For the real “foodies” of New York, it’s good to know that there’s a culture of food that’s diverse enough to bring Anthony Bourdain to the Bronx.
In 2014, CNN aired a Bronx episode of Bourdain’s show “Parts Unknown.” Bourdain sampled Arthur Avenue’s Italian offerings, but dove whole-heartedly into Puerto Rican, African and Caribbean dishes.
“If the Bronx were a neighborhood in Manhattan, sort of shrunk down, you’d have hipsters crawling all over this place.” Bourdain quipped.
Affordable, easily accessible by public transportation, and with vibrant neighborhoods and ethnic diversity–in a New York minute the Bronx may beat Brooklyn as the place to live.
In a city of eight million, you’re never alone. But with ever-emerging technology, some apps aim to be the cure for New York City agoraphobia. Some are useful for avoiding the Big Apple swarms, whereas some provide a respite from social media overload. If you need a break from the New York minute(s), you should consider downloading these innovative apps.
At its core, Density is a sleek, savvy foot traffic detection system.
Density, more a black cube or block than an app, works when businesses attach it to their door frames. Density then uses infrared distance sensors that can detect when someone enters or exits. What’s great about Density is that it counts traffic, not identity, so those entering and exiting stay anonymous through the process.
The device, which is being sold to startup companies in great numbers, is already being used in California and is expected to roll out soon in other cities, including New York by the end of this summer.
The hope is that places like grocery stores, the DMV, and trendy bars will use the device, giving business and users a more accurate gauge of the numbers inside an establishment at any given time.
In this era of tweeting, checking-in to every destination, and Facebook-posting every moment in your life, it can be hard to disconnect. The barrage of social media games, ads, posts, comments, and photos make for a crowded afternoon. In other words, our lives are physically and virtually crowded. That’s where Anti-Social comes in. Though not a crowd-ridding app, Anti-Social de-clutters us from too much social media. With the plugin, Anti-social allows you to set blocks of time where you can turn off notifications from your friends on social media sites for up to eight hours.
3. Avoid Humans
Austin, Texas’ SXSW drew a crowd of nearly 90,000 last year. In response to those masses, an Austin ad agency rolled out Avoid Humans to help ease the anxiety of attendees. Though the app is currently Austin-specific, it should be offered to other cities soon. The app works to manage crowding in different categories like food, nightlife, and coffee with color-coded clever prompts of overcrowding danger: Green is good and Red means avoid at all costs.
Many of the apps designed to avoid crowds were in response to holiday shopping; Avoid the Shopping Crowds is one such app. Designed to keep the noble holiday shopper from the swarms during the holidays, Avoid the Shopping Crowds partners with Facebook, Foursquare, and Twitter to monitor posts, check-ins and tweets. The app then monitors where all the people are converging, and updates users where not to be. Updates on the locations where you want to shop feature prompts like “calm”, “busy”, and “forget it”. The app is available in the Netherlands but similar apps are already developing in the U.S.
5. Last but not least: Google.
Like Avoid the Shopping Crowds based in the Netherlands (but more robust), Google has introduced a live app that helps you avoid the bars, restaurants, and other businesses with lines around the corner (which are a lot of places on a Friday night in New York City).
Google’s unrivaled algorithms and live analyses are the main component of how the tech giant determines the numbers of people who are visiting the establishment you are interested in visiting. Piggy-backing off its Popular Times tool, which updates you on when a business is at its busiest, Google’s latest iteration determines how crowded the neighborhood is within the hour specified. The tool collects data based on a business’s historically popular peak hours with stored info on Google’s servers.
The monitoring tool can also find a similar business in proximity to your original pick for you to patronize instead.
In New York, there are a few things that people cling to: a stolen Indian summer day, a great pizza, and a little patch of peace and quiet. People who want to avoid crowds range from people who want to avoid getting run over on Black Friday to people who are just a bit shy and need to de-stress and disconnect. We live in an age and a city where every part of our lives involves interactions with our devices or other people. It’s not surprising that apps, plugins, and tools are popping up all over the world to solve the issue––and users are lining up to download them all.
Digitally savvy equals success for trucks and foodies alike.
Hot dogs, pupusas, kebabs, bamboo rice sticky bowls, fried chicken, falafel, bulgogi, and tacos made from any and all of the above. That’s “Food Truck Food,” New York City style. Every type of ethnic, fusion and fabulous food, prepared fresh daily, in food trucks on every block and in every borough.
Officially there are 4,235 food vendors in New York City, but unofficial estimates (which include non-permitted vendors, as well as rented and black market licenses) are at least double that number.
Entrepreneurial, fun, and, with a rapidly growing market, food trucks are beyond popular. But, it’s also a competitive market so it takes more than wonderful waffles, like the Belgian awesomeness of Wafels & Dinges, to keep customers coming back and to turn a profit.
It takes technology—starting with the right dongle.
No, a dongle isn’t a type of donut fusion with some exotic glaze. It’s the small credit card reader that attaches to phones, tablets and laptops so people can pay using a card.
Square has been the popular choice for this task since at least 2011, according to an article in Mashable. It, and digital tools like it, “make running a mobile business much easier and more efficient, since you don’t have to waste time counting cash or getting change from the bank.”
Square also has services to track sales, set up price lists (including specials!) and manage inventory. Square charges, on average, about 2.75 to 3.5 percent of the sale which makes them affordable on a lean budget. Other, similar, merchant vendor devices and services are offered by PayPal.
Once a food truck has the ability to accept payment in all forms, the next step (a daily step!) is to let customers know they’re open and ready for business.
This requires social media, including Twitter and Facebook, as well as membership with a mapping and food truck-tracking website and app.
Why the need to have multiple, facile, platforms and apps?
The most obvious reason: food trucks are mobile. With traffic, construction, protests and parades trucks need to be able to adapt to ever-changing landscape of city—yet still let people know where to find the food.
Social media lets food-truck-fans follow digitally so that following the path of favorite trucks literally is easier. Also, in order to make ends meet many trucks offer catering and delivery—usually via-online-ordering.
That’s where joining up with a site like RoamingHunger really comes into play. The company has been around since 2009 and has maps of multiple cities where all the best food trucks are listed, mapped (with time as well as place!) and tracked.
Based on the site’s list of popular trucks, including Korilla BBQ which won the Rookie of the Year Vendy in 2011 and is still going strong, connecting to a website like RoamingHunger is mandatory for mobile eateries. It effectively gets the word out and brings customers in.
For those on the other side of the counter, the food-truck-foodies, technology makes finding new options and old favorites easy. In addition to RoamingHunger, FoodTrucksIn offer location and contact information for food trucks (if the truck has “checked in”) as well as a sort feature for hungry foodies to look for the exact type of food in which they’re interested.
Of course, for calorie-free enjoyment there’s always Pinterest and Instagram. Many food truck vendors use these sites to highlight their really “wow” menu items.
Though you may still be uncertain which food trucks to visit for lunch as the weather gets warmer, one thing is for sure: food trucks and technology may both be mobile, but as a pairing they aren’t going anywhere.
New York City is a city with many reputations, not all of which fit neatly in a box. The restless metropolis is both a financial and artistic capital, known as much for Time Square’s neon ad-space as it is a canvas for renowned creators from poet EE Cummings to muralist Banksy.
Walk down a street and you’ll see a flashy Apple billboard on one side and street art on the other. Jump on the Q train, and you’ll see a Seamless campaign on the wall alongside a poem by Walt Whitman. New York has managed to allow ads and art to share space, even when the former is not as financially viable. How can this be, and can there be harmony between the two—and just as importantly, those behind them?
It’s important to begin by prefacing that ads and art have a lot in common. Overlap exists in the skills used to create them, and in their impact: catching the eye, heart, or mind’s attention, or eliciting a certain emotion. The difference is all in the intent: art isn’t selling anything, except itself or an idea from time to time.
New York City’s history as an artistic hub is well-known. To this day artists flock to New York City for its vibrant art scene, though the barrier to entry—not to mention the rent—has gone up since the days of beat poets and starving artists. Home to some of the world’s best art museums, like the MoMA and the MET, New York City is an artistic mecca in all fields: music, theater, writing, painting, you name it. And why not? With a rich history, diverse populace, and colorful culture, the streets are steeped in inspiration from the Bronx to Brooklyn.
Still, as much as artists are drawn to its lights like moths to a flame, New York has always been about the money first: think Wall Street, Upper West Side mansions and TriBeca penthouses. A beacon of hope in theory, the city of opportunity is also incredibly cut-throat. These days, “making it” means making money. And one way to do that? Go commercial.
Advertising is far from the only field that has commercialized art, but it’s certainly notable from an aesthetics perspective. The site of the hit AMC show Mad Men and the real life ad scene that inspired it, New York has also been an international hub for advertising for over a century. Among others, New York is home to the Omnicom Group, the second largest ad agency in the world with an annual revenue of over $15 billion.
Times Square is the most obvious, visual representation of NYC’s ad status. As early as WWII, the area has been a major intersection and prime vision of ad-space since the late 1800s. The first electrified advertisements appeared in 1904 and grew significantly in the 1920s. Though it declined and rose with the city over the years, especially following the Great Depression, WWII, it’s one of the biggest tourist attractions in the world to this day. This is stunning when you consider that people are traveling across the world to essentially see advertisements in bulk.
It’s worth noting that Times Square isn’t a godless vacuum of cheap Elmos, naked Cowboys, and Coca-Cola ads: it’s also the heart of New York City’s theater district. Broadway has been a safe haven and love of artists for decades, but it’s also a multi-billion dollar industry, much like other forms of entertainment: music, movies, etc.
Is it surprising, then, that you can walk down the street in New York and still consume art for free? As Jordan Seiler, founder of the Public Ad Campaign,” told the New York Times, “Advertising frames the public environment as being for sale but public space is not inherently commercial.” New York has always valued art and will always have people in the public and private sector pushing to showcase it.
Seiler’s project, Public Ad Campaign, advocates for artists taking over public ad space. It also promotes an app called “No Ad” that uses augmented reality to transform ads into a “curated digital art experience” — among other partnerships, tools and exhibitions. The idea is for artists and art-lovers alike to resist ads in favor of artistic messages.
This renegade approach may not be wholly necessary, because it appears that New York is already on board with not-for-profit ads; the two coexist and not compete. People who work or study advertising, for their part, often create their own art on the side (there’s a reason the industry attracts writers and illustrators). More importantly, public projects commissioning local artists to decorate subways and “beautify” neighborhoods are proliferating. Heck, the MTA’s “Poetry in Motion” was even brought back by popular demand.
This just goes to show that people like art for art’s sake, and the city knows that. It’s in their best interest to keep this in mind in order to attract residents and keeping commuters happy. For this reason, we can expect to continue seeing artists given a seat at the table, even if they’re sharing elbow space with Don Draper.